Sydney might be better known for its iconic opera house or “Finding Nemo,” but the city is establishing itself as a fitness capital. Though Australians are more commonly perceived as the easy-going, rugged, outdoor types à la Crocodile Dundee, surfing, and hiking. Getting fit has never been more popular in Australia, and the health and fitness industry is flourishing.
The fitness sector is booming, with some estimates putting its value at around 2.4 bn Australian dollars. Sydney seems to be doing its best to lead the way.. the coastline and beaches are a natural asset for the city, and with wellness tourists spending 65 percent more than other foreign visitors to the country, the prospects for new and existing brands to capitalise on Australia’s growing wellness reputation are vast.
About 15% of adult Australians are members of gyms, many attracted to new 24/7 unsupervised facilities by their … Read the rest