International expansion is not an easy task. Once a company develops well domestically, the next big step to grow is certainly by expanding abroad and repeating the successes achieved in the local market. Above all, if the domestic economy stagnates and drags down the company, exploring new market opportunities is definitely a better option.

Business strategies vary from country to country, so expanding abroad is an increasingly difficult and complex business. The managerial and cultural differences in each country can be intimidating even to those with a lot of business experience. In China, for example, employee salary or employee orientation is completely different from that in Ireland. Different processes, legal rights, customs, and regulations, if not done properly, can be disastrous for a company. To get things more structured, the initial action to expand the overseas market is to find local partners who can help you formulate a strategic plan.

And if everything becomes possible, there are certain key states that are often at the top when considering global developments:


This country has a huge market potential and there is no element of surprise in it. However, before entering the Chinese market, it is important to plan well in advance on operational issues. China limits itself by taking many days, usually six months, to get business and running compared to many other countries. For example, many processes in China are different and slower than in the US. Conversely, the rate of regulatory change is fast and difficult to monitored, therefore, it is important to keep up-to-date with regulatory changes in each phase.

Britain serves as a good first liaison for businesses aimed at expanding the market to Europe. US companies usually support the UK because it has the same language so it can eliminate a lot of complexity. However, be careful about immigration rules as getting migration support in the UK can be a long process.

Just as Britain is the first step of expansion across Europe, Hong Kong serves as an excellent stepping stone for all of Asia. Hong Kong is consistently at the top in terms of ease of doing business. However, in Hong Kong, there is a strong focus on employee protection, which makes recruitment more expensive. High cost of living also causes employees to demand a higher salary.

What is a Representative Office in Singapore? Not a few entrepreneurs who have representative offices in Singapore who has the best country title to do business. Singapore is proficient in English, making it attractive to US companies looking to expand their business opportunities to Asia. Singapore is also close to China, and makes it more interesting. Like Hong Kong, Singapore is crowned one of the most open and business-friendly countries in the world. However, in Singapore you may face some challenges in dealing with tax permits, and stock options when the WNA employees leave Singapore permanently.


The great global economy of Australia should not be ignored. Like Hong Kong and Singapore, Australia is consistently ranked at the top in ease of doing business. Australia has different human rights-related rights to remember. For example, a private pension plan exists as a necessity. In addition, the Australian Tax Office (ATO) targets contractor relations as part of the 2014 compliance agenda.

In today’s business environment, expanding your business internationally has become a necessity. This can be complex, confusing and great; however, a carefully executed approach plan can provide many business benefits during its expansion.

Not a few entrepreneurs who have representative offices in the countries mentioned above. Especially Singapore who has the best country title to do business. What is a Representative Office in Singapore, connect you with local people who can become your potential business partners. Learn more!