Using Zillow to Stay Competitive in the Online Marketplace. The debate as to whether or not Zillow has made a lasting mark on the real estate industry has both real estate agents and journalists up in arms. Information is important for prospective buyers and ZIllow fills a need that many had not anticipated. On the day of launch Zillow received over 300,000 visits to their website causing the servers to overload and crash. This is the new information age, where data and information are at your fingertips in seconds. The real estate industry needs to embrace these changes in order to keep up with their competitors. Real estate agents need to take advantage of the technology at hand and use it to boost their knowledge and earning potential. More than half of all real estate agents have personal websites tied to their brokerage firm. In addition to running their own websites, almost all real estate agents use email to communicate with their clients. Zillow can give users detailed information that may be hard to find using traditional methods. The tools given by Zillow are useful, one even gives the option of doing your own home appraisal. There is even price change information as well as possible taxes paid on the property.
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Another great tool for Zillow users are the maps and satellite view showing all available houses near the user. There’s even a tool for showing how long a house has been on the market which can give insight on whether or not people are interested in the listing. Tools that provide timelines as to how long a specific house has been on the market can be of great use to users and real estate agents alike. Zillow can provide a wealth of information from square footage, to lot size, and every important detail you may need to know. The most important feature to Zillows success is convenience. With the busy schedule of most Americans, the ability to sit down and access real estate listings at their leisure is something important that can’t be overlooked.
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Are sites like Zillow the wave of the future, or will real estate agents and brokers retake control of the real estate market. The debate between journalists and real estate agents about Zillow has been on the rise. Some real estate agents wish there was more they could have done to provide information to clients in a better, more easily accessed, manner. Some feel that it’s the brokers and real estate agents fault for not providing information in a similar manner to Zillow before sites like these were made. Sites like Zillow should serve as a reminder to real estate agents that the customer comes first and sometimes a change is necessary for us to move forward. Real estate agents need to be competitive in this age of information by providing clients with the same tools and features found on sites like Zillow. The age of information is a great time for many and sites like Zillow are examples of how industries must change.